What role does content marketing play in building brand awareness online?

As your audience receives meaningful information consistently, content marketing plays a key role in building brand awareness online. But when combined with the Google My Business services, it works wonders, getting your content in local search results, boosting visibility where it counts. The ability to share blog posts, updates, and offers via your GMB profile helps potential customers learn more while also stimulating engagement and trust. Steady exposure for your brand will eventually have it recognised as an authority in your niche, thereby making it easy for potential customers to find, remember, and opt for you instead of your competitor.